Since 1967

ABOUT US

Founded as Lichfield Leather in 1967, a manufacturer rooted in heritage techniques, our company evolved into New Disguise, embracing innovation and design.

Today we produce high end vegan leather bags, purses, card holders, and accessories, blending design with sustainable materials, workmanship, and a commitment to responsible luxury for conscious customers worldwide.

MADE FOR THE UNORDINARY

OUR HISTORY

1967

2006

2026

INNOVATION & DESIGN

A dazzling parade of vegan artificial leather crafted bags, purses, and card holders bursts to life with storybook charm, biscuit whimsy, and delightful cats and dogs. These cruelty-free treasures shimmer with personality—bold, ethical, and irresistibly playful—turning everyday accessories into vibrant expressions of compassion, imagination, and unapologetically fabulous style.